THE BRIEF
Responsive Logo: Primary, Wordmark & Icon
Colour Palette
Typography Suite
Members Card & Loyalty Card
Extras: Posters
This colour palette captures the heritage, energy, and elegance of the tennis club. It blends natural greens, warm neutrals, and bold accents to create a timeless and dynamic identity that appeals to both competitive players and social members. The orange injects energy, action, and excitement—essential qualities in a sport like tennis as well as represent the clay courts used in major tournaments (like the French Open). The colour Cosmic Latte symbolises clarity and structure—especially since it represents the net in the logo. In tennis, the net is the defining element that separates players and dictates the flow of the game, which is why I used that as inspiration for the logo.
Additionally, a soft neutral shade brings a sense of balance and lightness to the brand identity, preventing the overall design from feeling too heavy or dark. Its versatility also allows it to work well across different applications, from printed materials to digital branding, maintaining a cohesive and elegant look for the tennis club.
