I took on the task of developing a bold and contemporary brand identity for Nôm, a Vietnamese restaurant that combines traditional and modern flavours, with a 24-hour deadline. This project was a true test of speed and creativity—bringing an entire brand identity to life in just a day. The final result is a sleek, modern, and inviting visual identity that embodies Nôm’s mission: serving up the spirit of Vietnam in every dish.
The logo serves as the heart of the brand, blending contemporary typography with a subtle nod to Vietnamese culture. Accompanying this is a carefully curated colour palette, inspired by the fresh ingredients and warm ambience of Nôm’s dining experience. The font selection reinforces the balance between tradition and modernity, ensuring a clean yet character-rich aesthetic. The chopstick covers highlights the attention to detail in packaging and in-store branding, adding a refined touch to the dining experience. Meanwhile, the menu design showcases Nôm’s selection of dishes and drinks, with an intuitive layout that enhances readability.
