THE BRIEF
Responsive Logo: Primary, Wordmark & Lettermark
Colour Palette
Typography Suite
Members Card & Loyalty Card
The inspiration behind Flow and Go’s branding comes from the vibrancy of green grapes—symbolising growth, vitality, and community. They grow in clusters, which just like this community encourages movement, wellness, and connection for women and gender-expansive folks. The soft, earthy greens reflect the freshness and resilience of the community, while the warm neutral tones add a sense of inclusivity and comfort. The mascot ties it all together—playful, energetic, and a perfect embodiment of the club’s mission to keep moving forward together. The deep charcoal grounds the branding by keeping it sophisticated yet empowering.
