Previous ceramic pot icon.
Client’s Vision for Rebranding
While the client appreciated the simplicity of the original minimal logo, she recognised the need for a design that was both more impactful and scalable. She wanted to avoid being perceived as just another small business using Canva templates and unlicensed fonts, which could lead to legal issues as the brand grows. The objective was to retain a clean aesthetic that reflects the owner's personality while maintaining relatability for a broad audience.
THE BRIEF:
Responsive Logos
ReTouch Current Icon
Colour Palette
Typography
Mascot
Business Card
Must be minimal with muted tones
Previous logo and branding material
Approved Mood Board for Brand Direction
First Design Concept
The client liked the concept but felt like the font was almost too girly and too busy with two different fonts. The fingerprint concept for the icon was beautiful, however it would not translate well when used as a stamp for ceramics. The finer details would easily be blurred, leading to potentially wasted products due to poor quality control.
So... back to the drawing board
Inspiration For Icon
To build a personality for the brand, I used this pot as inspiration since the owner felt deeply connected to it (because this was the first pot she had ever made). This made it the perfect starting point of design, and it will be the difference between a deeply connected brand VS another generic business with no heart.
Approved Logo & Mascot Designs
Branding in Action
Colour Suite & Typography Suite